Veterinary Facebook Ads
Veterinary Facebook Ads
Dapper Veterinary Marketing knows how to drive potential clients to your pactice’s website by reaching people interested in your practice right where they’re looking – on their phones, tablets and computers. By using Facebook’s huge user base, which boasts billions of active users, we can effectively connect your business with your target audience.
Facebook Ad Services
There are a number of reasons why a veterinary practice would use Facebook Ads. We can promote your page posts, grow your audience and guild your brand. We can drive clicks to your website, complete website conversions (phone calls, contact form submissions), and create offers for your potential clients to redeem with you, in-person, at your practice.
Whatever it is we do, we know how to use Facebook Ads as an extension of your digital marketing presence, integrating social engagement and technology to promote online relationship building with your target market.
With such a huge platform with no shortage of options it’s no wonder that veterinary practice owners reach out to us all the time wondering how and why Facebook Ads would be a viable option for their marketing budget.
Veterinary Ad Options
Facebook Ads are massivly powerful but can be wildly expensive if the right options aren’t chosen for a veterinary practice.
Top choices for Facebook Ad budget:
- Promote specific service
- Stay top of mind within current client base
- Retargeting ads to new website visitors
- Educating your current client base to initite interest in services
……just to name a few
How Much Do They Cost?
If you’ve had a conversation with many people about Facebook Ads invaribly you’ve run into a story or two about the exorbident price of ads. Well, we’re here to tell you that’s not a learning curve we’re going to let you make. Take our word for it.
By targeting the right traffic with the right message at the right time we can keep costs much lower than most expect. Our goal for the majority of practices is to spend no more than $5-$10 a day on the ads themselves.
Facebook Ads are considered an arm of ‘Paid Advertising’ as well as ‘Social Advertising’.
Are Facebook Ads Worth It?
Short Answer: YES!
Long Answer: There are many factors that determine if a veterinary practice’s Facebook Ad Campaign will be successful. With that though, in our experience local businesses stand to make a hefty ROI from using Facebook Ads in a strategic way.
We will never be a one-size-fits-all company. We will work with you to discuss your unique situation and tell you *realistically* our thoughts on the potential viability of Facebook Ads within your marketing budget.
How Do Facebook Ads Work?
Facebook Ads are in a nutshell advertisements in your newsfeed on Facebook. As advertisors if you have an ad campaign on Facebook you can create the image for the ad, the copy for the ad, and direct the platform which people you want it to advertise to.
For a veterinary practice that could be a retargeting ad for people who visited your website. Or if you’re really into it- a specific ad for people who visited a specific page on your site- example: If someone visited the dental page on your website, we could deliver them an ad tailored to dentistry for their pet.
We could also target based on geographic location, interests, demographic, or any combination of the elements I’ve mentioned.
The trick to Facebook Ads is to determine which ad type would be highest possible ROI for your practice to start. That’s where we come in. We will work strategically with you to use the platform in a way that makes positive financial sense to your practice.
What Types Of Ads Are There?
We focus on 4 different types of ads:
- Brand Awareness (reaching potential clients within your geographic area)
- Lead Generation (bringing those in your area into your practice)
- Event Awareness (having an open house? Or Meet The Veterinarians?)
- Remarketing (works hand-in-hand with your website to retarget those that have visited your website)