The best way for a local practice to meet new customers is online through their blog. One things we hear a lot from vets is how to come up with veterinary blog ideas. A veterinary practice may be small or may employ many full time veterinarians and serve hundreds of clients. Believe it or not that search engines are immune to that fact. Since most people select medical services for themselves and their pets online, a well-designed website and a steady stream of veterinary blog ideas is the most effective way to reach potential clients and keep current clients up-to-date with new developments in your practice.
A veterinary website increases your marketability and makes it easier for new clients to find you.
Additional benefits of an online presence are:
• Clients routine questions may be answered online
• You can offer information about services for current and prospective clients
• You can share a mission statement
• Offer an information page about the doctors and staff
• List your location with directions and hours of operation
One of the most informative resources for any pet owner is the veterinary blog. A veterinary website blog can offer insights and behind the scenes information that clients don’t usually know about.
Developing Veterinary Blog Ideas
Before posting anything on your blog think about the message want to convey to your clients. Consider what makes your practice unique and why clients keep coming back. Another factor to consider is what clients are looking for in a veterinary practice. It’s essential for veterinary practice owners and managers to write content for their blogs that pet owners and lay people can understand. A great way to keep fresh list of veterinary blog ideas is to involve the whole staff. At your next practice meeting have a brainstorming session with the whole group. By allowing the entire practice to get involved in generating your veteirnary blog ideas you will see the practice from a new perspective and fresh set of eyes. You’ll become more intimately aware of the questions your staff are being asked every single day.
Important Factors in Veterinary Marketing
A blog is one of the most important ways to establish a presence online and grow your practice. Your blog won’t be accomplishing its purpose unless it’s successfully managed.
Here are some of the most common issues practice owners and managers face with veterinary blog management.
- Eyecatching Titles: Your titles should be enticing enough so that readers want to learn more about the topic. Google ranks content on blogs and websites based on targeted keywords so choose carefully to increase your chances of ranking higher.
- Be Consistent: In terms of SEO content, search engines check for high-quality content and frequent updates. Ideally, at least two blog posts per month are what you should aim for. The blog tasks can be divided among staff members that can contribute relevant content.
- Connect With Your Audience: In any busy veterinarian practice, it’s difficult to keep to your schedule and engage with your clients during regular office hours. When you write articles for your blog, take the time to read the comments and engage with your audience by answering questions.
- Content Promotion: Adding a blog to your website isn’t enough if you want to have a consistent following. Most practices have social media accounts. Include a link to your blog in your email newsletter, and share updates on Twitter and Facebook.
- Keywords and Keyword Density: To get to the top of the listings in your area, relevant keywords should appear in your blog posts. The density of your keywords should be one to two percent.
What To Write About
Some of the top veterinary blogs feature a team of veterinarians, technicians, trainers, journalists who specialize in pet care books and articles, and animal behaviorists. Some blogs feature specialty veterinarians such as oncologists.
Here are some of the best veterinary blog ideas.
- Behavioral Issues
- Best Foods For Pets
- Breed Specific Dog Training
- Care of Senior Pets
- Euthanasia and Support
- Exercise For Pets
- First Aid For Pets
- Homeopathic Veterinary Medicine
- Pet Boarding and Daycare
- Pet Fostering and Adoption
- Pet-Friendly Hotels
- Tips On Traveling With Pets
- Wellness Tips
You can write about community pet news if there’s an event taking place for pets and their owners such as a meet and greet to benefit a local rescue or shelter. Personal stories about pets that have been treated and had positive outcomes are of interest to pet owners. You could describe what goes on when a pet stays at the practice for a day or overnight for a procedure.
An excellent way to get insight about questions pet owners have is to ask your staff what the most frequently asked questions are and answer them in a blog post. Pet owners are more at ease when they’re familiar with the team at a veterinary practice. Once a month a staff member could be featured in an interview to give clients an opportunity to know them better.
What Not To Write About
Keep in mind that the blog on your website is for pet owners who want necessary information about caring for their pets and what services your practice has to offer. Avoid writing about complex medical procedures or medications, and don’t write about anything that could be construed as misleading.
How Long Should Blog Posts Be?
Ideally, blog posts should be between 600 and 800 words. Posts that are longer are easier to rank than shorter posts. However, to write longer posts once or twice a month requires strong writing skills.
Blog articles between 1,000 and 2,500 words have a better chance of getting higher ranks on Google, but if you don’t have SEO experience, it’s best to leave it to a professional marketer. Another excellent point about staying within the 600 to 800 range is that people sometimes lose interest in longer posts. They want to read and digest the information quickly.
Why Images Are Important
When pet owners are searching for a veterinarian, the first thing they do is to check out the website to learn about the staff and the services they provide. Imagery is an essential facet of a veterinary webpage or blog. A lot of practices rely on stock images to post on their blog. The problem is that stock images are easy to spot since so many blogs use them.
You’ll make a more significant impact and personalize your blog by using photos of your staff at work in the practice. Pet owners like to see pictures of the people who will be caring for their pets and the environment in which they work. Clients feel more comfortable having you treat their pets when they get to know the staff at your practice. Investing some time uploading photos of your staff at work is one of the best marketing tools you’ll have.
Why Professional Veterinary Marketing Is Essential
- SEO Requires Experience: The reality of owning a veterinary practice is that you spend long hours at work, every day brings something different, and you never know what may. Without writing or blogging experience search engine optimization can be complicated. You have to understand linking and keyword density or the search engines may never find you.
- Researching Keywords: Most veterinarians don’t understand the ins and outs of researching keywords. Without the most relevant keywords, your blog articles won’t get the ranking that an optimized marketing campaign can provide.
- Competition For High Ranking: Getting a high ranking when you have to compete with thousands of sites that target pet owners is time-consuming and can be tricky. Without a marketing professional, a small, independent practice can’t compete. If you have experience writing rather than spending time writing blog posts, get your work published, include links to your site, and have a marketing professional handle your blog.
A successful veterinary marketing campaign increases local awareness of your practice and the services you offer to clients. Your veterinary blog ideas should offer useful and up-to-date information about advances in veterinary procedures and helpful tips for pet owners.