…Want to reach as many customers as possible for your veterinary practice? It’s important to have a strong online presence that will draw prospective customers in and keep them engaged once they have entered your veterinary website.
Here are the top 6 reasons why improving your practice’s mobile presence should be high on your list of to-dos:
- 46% of all Google searches are looking for local information. (Source: GoGulf)
- 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
- 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
- By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
Is a Veterinary Website Enough?
However, it’s not enough to simply create a veterinary website for your business and place it online. The modern customer is internet & marketing savvy. They know the difference between a poorly designed website and a well-designed one. Interestingly, that also means they place higher value on those businesses who put the effort into a well-designed and intuitive online experience.
While many veterinary practices have created a mobile-friendly veterinary website for their business, it’s actually much better for the website to be fully mobile responsive. The following provides a comprehensive guide on the differences between a mobile-friendly site and a responsive one.
Main Differences Between Mobile-Friendly and Responsive Websites
Before you select the veterinary website design services that we offer at Dapper Veterinary Marketing, it’s essential to understand the differences between mobile-friendly and responsive websites. Knowing what these key differences are should assist you in selecting the type of design that best fits your business and brand.
What Is a Mobile-Friendly Site?
While having a mobile-friendly website was once the best way to make sure that your website was able to reach your entire audience, this is no longer the case and can be a hindrance in growing your brand and business. A mobile-friendly website is essentially a modified version of a standard desktop website.
When a user searches for a website on a smartphone or mobile device, they will be taken directly to the mobile-friendly site, which is designed to work specifically with smaller devices.
Benefits of a Mobile-Friendly Site
The main benefit that this type of design used to provide to mobile users is that they will have a better user experience every time they enter the website. If a website isn’t mobile-friendly or responsive, mobile users will be provided with an experience that’s filled with extensive scrolling, which will almost assuredly cause the user to leave the website for a competitor’s site.
The main problem that results from having a mobile-friendly site is that it’s merely another version of your desktop site, which means that you will need to maintain two separate versions of a single website. Along with the fact that you will need to pay much more money for the upkeep of two separate websites, mobile-friendly sites are also designed in a manner that doesn’t include all of the features available through a desktop site. Some of the types of features that don’t work well on mobile-friendly sites include large files & images, infographics, and spreadsheets.
The Era of the Responsive Website
Even though having a mobile-friendly site used to be better than avoiding the accommodation of mobile users altogether, it’s also a very old and deficient way to cater to mobile users. Another problem with mobile-friendly sites is that they require regular updates in order to accommodate new smartphones and mobile devices, which means that you would need to spend a significant amount of time and money to make these updates.
What Is a Responsive Website?
A responsive website design is one that will automatically scale to any device that’s accessing the website. Say goodbye to that extensive scrolling on mobile devices. It will be eliminated! All of this occurs on the same website and doesn’t require the creation of a secondary site. When a prospective customer enters your veterinary website on their smartphone or tablet, they will see the same content that a desktop user sees.
Likely the best aspect of using a responsive design when compared to a mobile-friendly site is that you don’t need to get rid of content. For example, large images and files that normally wouldn’t work well on mobile devices. Once responsive functionality has been integrated, it will automatically adjust to accommodate smaller devices. Which extends to the content of your veterinary website design.
While a responsive design might seem difficult to make, it’s actually much more straightforward than a mobile-friendly site. Since you won’t need to make two versions of your veterinary website, your maintenance expenses should be reduced. With a responsive design, the size of the website will adapt according to the type of device that it’s being rendered on. If the user is accessing your website from a desktop computer, the content will be shown in three separate columns. If the content is being accessed by a smartphone user, the screen will adjust to account for a single column. This change occurs immediately, which means that the site user won’t even notice it.
Importance of Having a Responsive Veterinary Website for Your Veterinary Practice
Here at Dapper Veterinary Marketing, we specialize in providing veterinary website design that includes responsive functionality. Without this type of functionality for your website, you’ll lose out on a sizable customer base that will choose your competitors instead. There are countless reasons why it’s important to have a responsive website for your veterinary practice, the primary of which is that you won’t be penalized by the search engines and risk hurting your local SEO rankings.
When a customer enters your veterinary website, no redirection occurs. The website will scale instantly. Loading times will be the same for desktop users, tablet users, and smartphone users. It’s also very easy to make mistakes when designing a separate website for mobile devices. A few of the more common mistakes that occur when designing a mobile-friendly site include:
- Unplayable video content
- Poor redirects that take customers to your homepage as opposed to the page they wanted to visit
- Blocked image files because of poor coding
- Slow loading
- Small font size
The modern customers wants a quick and effortless user experience when engaging with a website. Which is something that can’t be provided with a stand-alone mobile-friendly site.
Benefits of a Responsive Website
Another notable benefit of implementing responsive functionality is that this type of design is highly appreciated by Google when your website is being ranked on their search engine. This is due to enhanced SEO. Search Engine Optimization is a marketing technique. It’s designed to make sure that a website and the content within is optimized for search engines. Websites that perform well with search engines like Google will automatically appear towards the top of search results.
It’s been found that websites in the top three listings of search results obtain over 60 percent of traffic from search engines. Upwards of 75% of users will never click past the initial page of search results. Meaning that visibility for your veterinary practice will be very low if you can’t position your website at the top of search results.
Optimizing Your Veterinary Website
While website optimization can occur in many different ways, likely the easiest way to optimize your website for search engines is by implementing responsive functionality. Google has a tool that crawls websites to check the site & content for optimization. The main thing that Google searches for is user-friendliness. A responsive website is considered by Google to be highly user-friendly. This means that it will be favored to rank higher than a mobile-friendly site.
If your veterinary practice is currently using a mobile-friendly site, it’s highly recommended that you switch over to a responsive design. The changes are easy to make. They will allow your mobile customers to be provided with the same exact experience as your desktop customers. The URL and code are the same no matter the device that the website is being accessed on. The reduction in expenses will also allow you to save money. Or you could spend this portion of the budget on other upgrades. For example, on your website or veterinary business as a whole. There’s no reason to use a mobile-friendly website anymore since it can be detrimental for your business.
Once you’ve switched from a mobile-friendly site to a responsive site, the results should be immediate. Higher visibility on search engines means that you’ll attract more visitors to your site. Visitors who are searching for a good veterinary practice to take their pets to. Improved visibility almost always correlates to better sales and a boost in revenue. Since mobile users will be provided with the same content as desktop users, you should also have lower bounce rates. This ensures that customer retention remains high.
If you believe that now is the time to convert your veterinary website to a responsive design, contact Dapper Veterinary Marketing today to learn more about the web design services that we provide and how they can benefit your veterinary practice!