These days, a consumer’s first introduction to a business usually takes place over the internet. Veterinary practice owners, for starters, must have engaging, functional, user-friendly websites. More and more often people are using their mobile devices, from cell phones to tablets, to interact with businesses via the Internet. If your veterinary website design isn’t optimized to perform well no matter how it’s accessed, I can bet you’re not reaching pet owners and potential patients.
A mobile-friendly website isn’t just a convenience for clients anymore. It’s an essential tool for staying current and competitive in a tough market. Keep reading to find out why veterinary website design and veterinary website mobile friendliness is so important and what we can do to help.
Veterinary Website Design Gone Wrong
Before you can compel mobile visitors to engage with your site and take action, you have to make a strong first impression and truthfully, you have to make it almost immediately. In 2014, Time reported that more than half of consumers spend less than 15 seconds on a landing page. It’s possible that their attention spans are getting shorter by the year.
Your veterinary website is a little like an audition for a Broadway musical. A harried casting director has two hours, say, to audition 300 singers for one role. After just a bar or two, he’s going to yell, “Next!” if the hopeful singer doesn’t absolutely blow him away. Likewise, you don’t have long to wow your audience.
How To Identify If Your Veterinary Website Design Is Mobile Friendly
First, the site has to load almost instantly (Most website users will abandon a site altogether if it doesn’t load within 3 seconds.).
Second, it has to be responsive and support a phone or tablet. That means that it automatically scales to adjust to the viewer’s screen size and orientation.
Importantly, if it’s not mobile-friendly, the mobile screen may not accommodate the whole page for viewing at a glance. The text and graphics may be crowded. The content might be too small to read without pinching to zoom in and out; consumers motivated by speed and convenience make the decision very quickly based on these factors whether or not to abandon a website.
Take an objective look for yourself using your smartphone or tablet:
- Does your landing page fit in its entirety without manual adjustment?
- Is relevant information about your practice prominently featured and easy to read?
- Can visitors call or email with the touch of a finger, or must they toggle between your site and their keypad?
- Do your images display well?
- Are your links thumb-clickable?
- Does the site convey your passion for animals and distinguish you from other practices in your area?
Why It’s Important To Have A Veterinary Website Design That is Mobile Friendly
Your veterinary website’s design speaks to your competence and professionalism. If it’s not optimized for mobile users, is aesthetically pleasing, and offers educational articles and videos, they might wonder if your practice is out of date as well.
Your website should project a thriving modern practice. It should convey your devotion to continuing education and the latest veterinary technology. It should promote trust, engagement and seamless interaction. This feeling is captured and relayed via aesthetically pleasing and well laid out websites, to engaging and educational blogs and videos for pet owners with a local twist to dig deep into your community
Mobile Veterinary Website Design Use By The Numbers
According to Forbes, there were an estimated 3.7 billion mobile users worldwide in 2018. Seventy-seven percent of Americans owned a smartphone. In contrast, just 35 percent did in 2011. It’s really a no-brainer to see how important a mobile friendly website is when competing in local markets as a veterinary practice.
Why It Matters
Here’s why that matters to veterinary practice managers and veterinary practice owners:
- Mobile devices account for around 57 percent of all online traffic in the U.S.
- Most mobile users spend more than three hours per day on their devices.
- It’s estimated that 1 in 5 Americans use a smartphone as the sole method of accessing the internet. Ninety-four percent, according to Google, use their smartphones to search for information about local businesses.
- Around three-fourths of all mobile web searches prompt further action such as looking for reviews, calling the place of business, making a purchase, sharing the information on social media, or booking an appointment online.
- Close to 80 percent of mobile searches take place at home or at the office. Those settings are likely to have desktop computers, but people still prefer to use their smartphones.
In short, people who are looking for a reputable and engaging veterinary practice are searching on their mobile devices. Interestingly, from a desktop computer or laptop, you may have the most attractive, functional website in town. It still won’t be enough to impress increasingly sophisticated consumers if it doesn’t adjust to the mobile devices they’re using.
Advantages of Great Veterinary Responsive Website Design
There are numerous benefits to bringing your website up to speed:
Increased conversion rates.
Again, statistics show that responsive websites are increasingly more effective than desktop sites. Your future customers are digital natives living in a mobile world. If you hope to attract them and convert them into loyal, longtime clients & patients, the importance of ensuring your veterinary practice website is mobile-friendly cannot be overstated.
Improved user experience.
In what some may see as a sad movement within the attracting veterinary patients realm- merely providing quality service just doesn’t cut it anymore. For everything from their sneaker brands to their pedicurists to their veterinary practice choices, clients expect meaningful relationships. They want veterinary practice owners to make it personal. They want to be courted, coddled and catered to, and a solid chunk of that heavy lifting can be solved via technology. Every day, outmoded, clumsy websites send clients scrambling to competitors down the street. Upgrading to a better user experience will win your customers’ loyalty for years to come.
Higher search rankings.
In July 2018, Google’s algorithm started rewarding mobile-friendly sites and punishing unfriendly ones in the search results. This means that your website may have ranked on the first page of search engines before, but if it is not mobile friendly and easy to navigate on mobile devices, therefore, Google will remove your website from the rankings. For that reason, potential clients obviously can’t even consider you if they can’t find you. If you don’t exist on a search engine- you really may as well not exist
Even if your site has fast-loading, dynamite content, it could potentially get buried under dozens of others that are mobile-friendly.
Enhanced bottom line.
Building a responsive website will increase traffic, boost your conversion rates and create a standard of excellence your practice. This is one investment that will pay off big on the bottom line.
How Dapper Veterinary Marketing Can Help
We understand that not all veterinary practice managers or veterinary practice owners above all, are especially tech- or marketing-savvy. We provide solutions that allow you to focus on your patients and their owners while we do what we’re best at.
Our team has more than 20 years’ experience in veterinary website design. We’ll keep your goals in mind and your best interests at heart throughout the creative process. You can expect a tailor-made site that differentiates your unique practice, specialty and personality.
Our additional services will prevent your site from becoming unstable or stagnant:
- Website maintenance and monitoring for performance, speed and security.
- Local Marketing via Search engine optimization.
- Social media marketing (including Facebook Ads.)